College Dropout Essay

In the article, â€Å"The Dropout Dilemma: One in four college freshman dropout†, Jonathan Whitbourne touches the issue of college students dropping out. Whitbourne provides insight into the top six reasons that college students drop out. According to American College Testing, â€Å"one in every four students leaves college before completing sophomore year† (cited in Whitbourne 1). While this article is well written, it could use some more facts and provide some of the author’s credentials. The article begins with a story about Michael Van Adams. He was an exemplary high school student with an outstanding academic record. After highschool, he thought he was ready to tackle any hurdle that was presented before him, including his college education. Michael was quickly proved wrong. High school students spend so much time trying to get into college that they are often forget the fundamentals needed to be prepared for college life. â€Å"A large number of students are Ill equipped for the challenges of college† (2). One of the main skills that these students are lacking due to the time consumed with admissions is the coursework; which can be drastically different than high school. Other factors include: no longer living at home; which for many students this is the first time, and managing time and money. When these factors are present, it can lead to unneeded stress. Many colleges have been studying why the dropout rate is so high and attempting to construct a course or program to prepare students . These â€Å"Survival Courses† (2) are to prepare students for the tasks that lie ahead. One school that has been providing a course for college preparation is the University of South Carolina since 1972 (2). The article also provides six of the top reasons that college student’s dropout. In addition to the reasons, the article also provides six survival strategies to help prepare and prevent new students from falling into the same pattern. The author does not provide his credentials or whether or not he is qualified to write this article. An extra step is needed to find out that he is the lead web editor at a corporation. The author began as an editorial intern in sports; therefore he is not exactly qualified to write on college dropouts. Though the author has been an editor for Healthy Kids’ Magazine, he is not an subject matter expert in the field. Nevertheless, because he does have research and editorial experience, this allows him to be taken seriously on the topic. Even without the actual author having all of the necessary qualifications; the article is clearly not biased and is completely objective. There is very limited presence of personal opinion and the facts, when presented, are undeniable within the text. The author has provided numerous of good examples of students that have come face to face with the horrors of being a new college student. The beginning of the article begins with an introduction about student named Michael VanAdams. As you get more into the content of the article there is a reference made about Sara Stanton. Though there is dialogue from these individuals there is no proof stating whether or not Whitbourne himself interviewed these students or if he just came across their stories. Using strong subject matter experts within the field can make an article or study more reliable. In the essay, Whitbourne also uses the expertise of Vincent Tinto and Robert Feldman. Tinto is the Chairman of the Higher Education Program at Syracuse University in New York. He is also the author of Leaving College: Rethinking the Causes and Cures of Student Attrition. In addition, Robert Feldman is the Director of Undergraduate Studies in the Department of Psychology at the University of Massachusetts. The combination of these individuals greatly contributes to the overall prestige of the article. Another factor that is important when writing articles is the prominent use of facts to back the author’s findings and results. Whitbourne did not use a lot of facts to back his article. The use of statistics, facts, quotations, and citations could have helped his article be more reliable. The statistics and references that were used were wonderful, nevertheless they were scarce. When a topic like this is being discussed the reader needs to feel confident in what he/she is reading. Without the proper statistics and citations the persuasiveness of this article can be questioned.

Egamova transfigered night

The time of first World War, a young enthusiastic man enlists as a volunteer gunner in the artillery as he has reached an impasse and sees war as a remedy. In a bar he comes across his fellow soldier, a surgeon lieutenant for whom war is an impasse, as he is trying to avoid sober realization of detrimental consequences of his civic duty by getting drunk. A lot of problems can be observed in the passage, but the most evident and tricking one is the irretrievable effect the brutality and gore of the war produces on human psychic, which comes as a quite contradictory fact since the narrator presumes that the war saved his life.To provide a profound feeling of that horrible days routine life the author inflates his text with parallel constructions, simple sentences and abundant use of lexical units representing negative connotation; these are (morbid despair, impasse, ferocious concentration, detest, etc. ) so it becomes clear that a war is by no means a remedy which the narrator was so desperately trying to find.What is more, when analyzing George's discourse a reader realizes the ambiguous nature of a war as his character is quite dual – despite all the redundancy of negative description of his appearance (ill-looking, ugly, fairly drunk, hunched over) and the absolute hopelessness in his talk (l want to go somewhere cold and dark, God preserve me from sanity) George still possessed of sinners energy which indicates to the fact that he has something background to fight or and that gives him this very kind of energy to overcome all the harsher, brutality and intoxication of that odious war.In the light of all this, any reader must not be influenced only by the superficial sense of the text, but go deeper to reveal the genuine authors message, inasmuch as any war is not merely a succession of human dying but also a glorious ground of evoking patriotism and marvelous bases for tear-jerking love stories.

Market Research on Luxury Watches Essay

Market Trend There was a slow-down in the growth in sales of premium and luxury watches in India in 2008-’09. It prompted the market leader Titan industries to enter the economy market. Following the footsteps, luxury watch brands like Tag Heuer and Rolex introduced low-price models. But in recent years, mobile phones may also have dampened growth in the penetration of watches in India, as they provide a time read-out as well as alarm and other time-related functions. Watch industry experts believe that their product’s original function is increasingly losing importance, and that wristwatches are now being bought as fashion accessories. Owning more than one watch is like owning different pieces of jewellery. Competitive landscape The economy watch demand is being met for the most part by the unorganised sector and by direct imports. The premium segment is increasingly being peppered by fashion brands such as Esprit, Swatch, Fossil and Tommy Hilfiger. There has also been strong value growth for these brands, with growing demand from middle- and upper-income groups in urban India. Titan, HMT and Maxima are the leading Indian players and Timex, Casio and Swatch are now the strong multinational players in the market. More multinationals are entering the retail market, but no new domestic companies have done so, and the multinationals’ share of value sales has increased over the review period. Premium Brand & Product Perception With the watches market in India now becoming fashion and style driven, especially at the premium end, companies now launch models and designs every six months. International brands such as Fossil launch spring/summer and winter ranges. Titan, on the other hand, times its launches to fit in with the Indian festive season – Deepavali and weddings. Companies like Casio and Swatch and luxury brands like Rolex are exploring a niche market for chronographs, but this is currently negligible. Companies also need to respond to product innovations. The Citizen eco-friendly watch has been well received in India and is reportedly selling well in its price bracket, eliminating the trouble of replacing batteries and encouraging the use of multiple watches. Apparel brands such as Esprit, Tommy Hilfiger, Benetton and Levi’s have all gained familiarity among India’s urban youth, who may become more willing to try these brands’ premium watches. Affluent, urban Indians may feel more comfortable about buying premium watches, while continuing to regard luxury watches as examples of overindulgent or insensitive spending. ‘New’ Rich India : The ‘New’ rich India is now indulging into the experience of owning Luxury Brands. India’s rapidly growing high-end retail market is expected to increase from the around $3. 5 billion in 2008 to $30 billion by 2015. Luxury clothing, fragrances, premium wine, high-end watches have achieved good penetration among male Indian consumers. Among women, jewellery and cosmetics can already boast high levels of awareness, followed by categories such as handbags and mobile phones. These items, while not necessarily being better (in quality, performance, or appearance) than their less expensive substitutes, are purchased with the main purpose of displaying wealth or income or status symbol of their owners. There is a distinct shift from ‘Old luxury’ to ‘New luxury’. Old luxury is defined by the attributes, qualities and features of the product, whilst ‘New luxury’ is defined by the consumer’s point of focus on the experience that their purchase stimulates and not in ownership or possession of the product itself. † The customers Redefined luxury as they believe it to be a sign of self worth – â€Å"They are worth it;† it authenticates the buyer’s success and status; it is a signal to others that the owner is a member of an exclusive group; They require flawless performance in this application, the cost of product malfunction is too high to buy anything but the best. Motivation of Study: The matter of wearing and enjoying fine timepieces is a passion that these days must be justified. We like nice expensive watches even though cheap watches exist to do the same thing. Hence like any other luxury good , today modern shoppers buy luxury goods to reward themselves, to satisfy psychological needs or to make themselves feel good to show off their personality or to boost their self-esteem. Contribution of the research: This study aims to understand the above said consumer buying behaviour which will help the present marketing Managers to better reposition their branding and advertising strategy to capture the correct target market for luxury products to boost the sales in times where economy are at a challenge. Literature Review: Research Objective: This study intends to find out if consumer buying behaviour of young purchasers are influenced by factors such as premium price of luxury watches, perceived quality of luxury watches, societal status and brand loyalty associated with the consumption of luxury brand. This study also intends to evaluate whether perceived qualities of the luxury branded watch have influence on the buying decision of consumer. It is also intended to determine whether the high quality standards of luxury watches are the reasoning consumers opt for the luxury watches. Affiliations of social status of acquiring certain luxury branded goods will also be studied to understand whether consumer buying luxury branded goods just for the matter of being affiliate with certain quarters of people having the same luxury brand of goods. This study also will also evaluate whether brand loyalty of luxury brand will influence the buying decision of consumer. This study also aims to uncover whether a person who has been abroad is a reason for the consumer purchasing a luxury watch Research Question: The purpose of this study is to evaluate what motivational factors encourage consumers into purchasing luxury brand watches . In evaluating this statement , this study aims to answer the following questions : †¢ †¢ †¢ †¢ †¢ †¢ Is it the price or the type of users of the brand that drives the buying behaviour of the consumer for luxury branded goods? Is it the strong emotion of discriminating themselves with the lower class consumers that drives higher class consumers to turn to luxury brands? Is it the tag name of a mega brand that drives the long term demand for that luxury brand? Is gender a deterministic factor in deciding the purchase of a luxury brand? If yes then what factors are important gender wise ? Is it the product utility or the brand perception that is key for luxury watch brands? Will a person’s visit abroad influence his decision to purchase a luxury watch? Previous Research contribution : Findings of overall previous research indicate that individual’s preferences plays a key role in purchasing luxury goods. Individual’s preferences may be based on desire and non-desires, which are based on experience in purchasing luxury items from their satisfaction, or nondesire such as bias towards brand products. Leibenstein (1950, p. 188) classified demand of goods and services consumption in relevant to motivation into two main aspects: functional and non-functional. Functional demand is â€Å"demand for a commodity which is due to the qualities inherent in the commodity itself†. On the contrary, demand of goods consumption that comes from other factors, which is not the product quality, is defined non-functional demand. The outcome from Leibenstein’s (1950) study especially stresses the role of interpersonal effects towards luxury brands consumption, and derived three main effects; Veblen, Snob, and Bandwagon INTERPERSONAL EFFECTS Perceived Conspicuous Value Perceived unique Value Perceived Social Value Ostentation Non-Conformity Conformity VEBLENIAN SNOB BANDWAGON Interpersonal effects (Vigenron & Johnson) (1999 p. 7) Veblen Effect: The Veblen effect can be explained through conspicuous consumption in which people feel that it is necessary to purchase luxury products because they have a high price tag (Leibenstein, 1950). Conspicuous consumption is use by people to show wealth, power and status (Veblen, 1899). Prices of product have a significant aspect in consumers’ opinion of quality (Vigneron & Johnson, 1999). Studies by Erickson & Johansson (1995) have shown that price is used to judge quality of luxury products between a range of brands. Usually people would associate high prices with better quality. Additionally, those who do associate high prices with better quality would also suggest that high prices show a considerable amount of prestige (Lichtenstein et al. , 1993). Snob Effect: The snob effect takes into account personal and emotional desires (personal effects), and the influence of other people’s behaviour (interpersonal effects) towards the purchasing of luxury brand products (see Figure 1). The snob effect can be further explained through two circumstances. Firstly, the launch on new products which creates exclusivity in which the snob would purchase the product immediately because a minor amount of consumers at that particular time would have acquired it. Snob consumers only purchase â€Å"limited items that have a high value, whereas those readily available are less desirable. Rare items demand respect and prestige† (Solomon, 1994,p. 570). Products that are viewed as unique, popular, and expensive causes a higher demand for consumers (Verhallen & Robben, 1994), especially snob consumers. Snyder and Fromkin (1977) support the statement by Verhallen and Robben (1994) suggesting that people have the desire to be unique. India:The Affluent Masses: Luxury volumes have been spurred by a significant growth in the rich in recent past. The new rich come in varied shapes, sizes and style quotients. Exporters, multinational bankers, college kids earning plum salaries at call centers or BPO operations, well-heeled corporate wives, and successful entrepreneurs. What they have in common is that they have very high purchasing power Bandwagon Effect : The bandwagon effect represents consumers who purchase luxury products because they wish to fit in with a particular group. For example, people would consume products that are fashionable and stylish to associate themselves to similar people (Berry, 1994). Dubois & Duquesne (1993) explains that the snob and bandwagon effect are not alike. Although the similarity between the bandwagon and the snob effect is that people wish to enhance their self-concepts, the differentiation is that they purchase luxury items for different reasons. Bandwagon consumers purchase items to be fit in with others, whereas snob consumers purchase items to be unique and stand out. Individuals who fit in with groups that purchase luxury brand products and/ or wish to differentiate themselves from people who do not purchase luxury brands are influenced by the bandwagon effect (Vigneron & Johnson,1999) Luxury is reward :First time/New Purchasers :They use luxury goods as a status symbol to say â€Å"I’ve made it! †. They are motivated by their desire to be successful and demonstrate this to others. Luxury brands that have widespread recognition are popular; however they don’t wish to appear lavish or hedonistic in their appearance. They want to purchase â€Å"smart† luxury that exhibit importance while not leaving them open to criticism. Personal Effects : Consuming luxury products can also be from personal desires and taste. PERSONAL EFFECTS Perceived Emotional Value Perceived Quality Value Self-Actualization Reassurance HEDONIST PERFECTIONIST Personal effects (Vigenron & Johnson) (1999 p. 8) Hedonic Effect The hedonic effect occurs when consumers purchase luxury products and value the item. People who purchase items for self-fulfillment (e. g.inner direct consumers, Riesman, et al. , 1950, or role relaxed consumers, Kahle, 1995), and those who are not affected by interpersonal influences (e. g. conforming to group norms,Bearden, et al. , 1989) represent the hedonic effect. Dichter (1960) explains that motivation of noncognitive and unconscious is able to persuade consumer preference of products. Products that are consumed are known to have an emotional value that is added to their character (Vigneron & Johnson, 1999). When consumers purchase luxury products they expect that the item will offer benefits such as exclusiveness. Dubois & Laurent, (1994) stated that if products create an emotional value for consumers, it represents that the product is beneficial and holds an important characteristic. Perfectionist Effect The perfectionist effect exists when consumers purchase luxury items and expects superior products and performance as well as quality (Vigneron & Johnson,1999). People who represent the perfectionist effect are those who are associated to personal values and judge a product according to their value of a luxury band product. An example of the perfectionist effect is when consumers are purchasing a luxury watch they expect it to be accurate. According to Groth and McDaniel, (1993, p. 10) stated that â€Å"high prices may even make certain products or service more desirable†, because people view products with high prices with great quality (Rao & Monroe, 1989). Additionally, consumers may assess the level of how luxury a product is by its quality (Vigneron and Johnson, 1999). Methodology Research Method: Quantitative data consists of closed end information that includes numerical figures. The study has collected quantitative data by applying closed-end questions towards a questionnaire. Focus Group Discussion to understand attributes both physical and emotional that influence the purchase of a luxury watch. The group comprised of 7 individuals , 3 female and 4 male participants who have been users of luxury watches. Data Collection: Primary Data collection: Gathering information from consumers of luxury watches through online questionnaire survey Secondary Data Collection: Research insights and hypothesis design with the help of previously published research work on luxury goods buying behaviour. Sampling: Non-probability sampling method is adopted. Since the target audience or respondents of interest are consumers of premium or luxury watches, the sampling method adopted here is convenience sampling and snow-ball sampling. Measurement & Scaling: Measurement Techniques used ? Perception map : ? Utility of features in the watch : Chronograph, Double dial, Indicator light etc. ? Stylish Designs that make the watch a fashion statement Respondents were asked to rate the 10 different brands in order to obtain their perception of these brands on the above defined dimensions Based on two predefined dimensions i. e ? ? ? Exploratory Factor Analysis : To understand the underlying factors influencing the purchase behaviour of luxury watch for men & women and overall Regression: To understand which interpersonal & personal effect is critical when consumers make a luxury watch purchase decision Discriminant Analysis: To understand the group behaviours based on the following discriminating variable ? Gender ? Trip abroad ? Work Experience:Purchasing power ? AMOS : Confirmatory Factor analysis to ascertain the Exploratory Factor Analysis RESULT AND ANALYSIS 1. Discriminant Analysis: Work-Ex & Fresher Inference: Wilk’s lambda (0.627) is more than 0. 4 which is not significant; Box M test is also insignificant However based on analysis top 5 attributes discriminating work ex & fresher are Attributes Q5_7_attribute_analog Q5_2_attribute_alarm Q5_12_attribute_torch Q5_9__attribute_calculator Q4_8_attribute_celebrity_endorsement Variable weight of discriminating function -. 366 . 361 . 331 . 271 . 262 2. Discriminant Analysis: Gender Inference: Wilk’s lambda (0. 578) is more than 0. 4 which is not significant; based on analysis top 5 attributes discriminating males & females Attributes Variable weight of discriminating function. Q4_3_attrifashion_statement Q5_3_attribute_dualclock Q5_13_attribute_barometer Q5_8_attribute_motionsensor Q9_2_buy_in_store .329 -. 285 -. 269 -. 259 -. 255 3. Discriminant Analysis: Abroad Visit Inference: Wilk’s lambda (0. 573) is more than 0. 4 which is not significant; however based on analysis top 5 attributes discriminating foreign visited and not visited people Attributes Q5_9__attribute_calculator Q5_6_attribute_color Q5_16_attribute_warranty Q5_11_attribute_straptype Q4_9_attribute_brand_image Variable weight of discriminating function . 228 . 225 . 221 -. 207 -. 205 3) Exploratory Factor Analysis-(Male & Female) Research Question:- Is gender a deterministic factor in deciding the purchase of the luxury watch. If yes what factors are important gender wise? Hypothesis:- Women while making luxury goods purchase give more importance to emotional factors whereas Men go for Physical Utility features Factor analysis for male respndents(58 males) Results:? ? ? ? ? ? ? ? Fac1(Ostentation): o o o o o o o o ? ? ? ? ? ? Sth to remmeber, hand gesture, to be unique Fac2(value added feature) Calculator,digital,compass. Fac3(Generic requirements) Shape, water resistance Fac4(Economic requirements) Discounts Fac 5(Tech savvy) Compass, Motion sensor Fac 6(basic) Analog,water resistance Fac 7(Wrist suitability) Strap type Fac 8(extra feautres):Date and day display, brand image Exploratory factor analysis female Respondents (23 females):Fac1(Economical): o o o o o o Warranty, after sales, analog, emotional satisfaction Fac2(Style) Social status, to be unique, fashion statement Fac3(Special requirements) Alarm,altimeter, digital,dual clock Fac4(value added feature) Calculator,compass,barometer, torch Fac 5(Tech savvy) Hand gesture,discount Fac 6(Exclusivity) Motion sensor,alarm,brand image Result Analysis:? Men:o Attach importance to Ostentaion, value added feaures and style(veblenian effect and perfectionist effect are dominating) ? Women:o Style, Economic attributes an generic requirements ( Hedonist and snob effects dominate 4. Checking the Interpersonal and personal effects shown by males and female while purchase of luxury watch in Store Research Question:o Is it the price or the type of users of the brand that drives the buying behaviour of the consumer for luxury branded goods? o Is it the strong emotion of discriminating themselves with the lower class consumers that drives higher class consumers to turn to luxury brands? o Is it the product utility or the brand perception that is key for luxury watch brands? Hypothesis:-Luxury watch purchase is primarily to show off and as an indicator of status symbol: veneblian effect. Users also buy luxury watches due to perceived emotional value or for hedonist reasons Veneblian Effect:- Snob Effect Bandwagon Effect Hedonistic effect Type of effect Veneblian snob Bandwagon Hedonistic Coefficient 0. 517 0. 499 0. 274 0. 305. Inference:- As we can clearly observe from the above table that the veneblian effect is very prominent in all cases of interpersonal or personal effects. That means People tend to buy Luxury watches to show off of their Public and Social Status. Snob and Bandwagon effect follows Veneblian effect. 5. Regression Analysis to check whether long term demand for luxury watches is driven by brand image Research Question : Is it the brand image that drives the long term demand for that luxury brand? Hypothesis : Brand Image for lucury brands is responsible for the long term demand of these watches. Inference : Regression is insignificant with respect to the variables that drive brand image. Even the R^square value is 0. 071. Hence we can infer that brand image is not a good factor to explain the long term demand for luxury watches. 6. AMOS The default model is created based on exploratory factor analysis and taking research literature into account. Model Fit Summary Check: Cmin/DF 2-5 OK GFI > 0. 9 Not OK PGFI>0. 5 OK NFI,TLI,CFI>0. 9 Not OK RMSEA max 0. 1 Not OK Model is comparatively fit as such But Goodness of fit index is not holding well. Validity & Construct Reliability S No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Attributes Q4_1_attribute_social_status Q4_3_attribute_fashion_statement Q4_2_attribute_to_be_unique Q4_6_attribute_emotional_satisfaction Q4_9_attribute_brand_image Q5_9__attribute_calculator Q5_10_attribute_compass Q5_12_attribute_torch Q5_13_attribute_barometer Q5_3_attribute_dualclock Q5_4_attribute_altimeter Q5_2_attribute_alarm Q5_5_attribute_digital Q5_7_attribute_analog Q5_8_attribute_motionsensor Q5_16_attribute_warranty Q4_10_attribute_secon_time_brandpurchase Q4_4_attribute_premiumwatch_collection Q4_8_attribute_celebrity_endorsements. Constructs Error e1 e2 Delta 1. 028 1. 079 0. 608 0. 635 1. 282 1. 323 1. 687 1. 473 1. 793 1. 816 1. 032 2. 133 1. 407 1. 074 2. 078 0. 179 1. 402 1. 367 2. 019 Lambda 1 0. 67 0. 922 0. 884 0. 997 1 0. 912 0. 971 0. 774 1 1. 135 1. 005 1. 258 1 0. 876 0. 84 0. 403 1. 231 1 AVE CR Exclusivity e3 e4 e5 e6 e7 0. 81 0. 81 Tech_Savvy e8 e9 e14 0. 84 0. 68 Value_Added _Feature e15 e16 e17 e21 1. 22 0. 75 Reliability e22 e23 e26 0. 82 0. 69 Brand_Perce ption.

Burger King Beefs up Global Operations Case Study

Burger King Beefs up Global Operations - Case Study Example The approach by Burger King to use flames in the production of its burgers works very well to support the idea of making it according to a customer’s likes. Burger King has configured its value chain by using the same strategy in setting up new units everywhere (Rodriguez, 2007). The key strategy used by Burger King is that of carrying out a feasibility study before opening any new units. They invest a lot of energy into the pre-operation activities before venturing into whatever they are willing to embark on. Among the value chain, other activities that the company does are both strategic and operational. The one strategy that creates most value for the company is that of supporting continuous business relationship with local suppliers that meet international standards (Rodriguez, 2007). This is good because it gives the local people confidence in the products of the company as well as in creating good relationships with the locals. Burger King has been slow in its expansion globally as compared to its competitors like McDonalds (Thomas & Pederson, 2009). This slow expansion may be the reason why it leads the others in some of the global markets which they share. In the largely populated areas, the strategy has been advantageous in that early entrants are the ones who market the fast food concept. Late entry in such a place will find that there is enough demand for the products that are on offer. In this place, they will target the unsatisfied customers in the same market. In the less populated areas, late entry will be a disadvantage. Since the population is small, there might be a situation whereby the existing restaurants can feed the entire population to satisfaction. Entry in such a market will be extremely difficult and a gigantic task in terms of cutting a niche in a market where a business is new (Porter, 1998). When entering new countries a lot of strategizing would need to be done so that the existing restaurants’ market share is carefu lly considered in order to attempt and create a market for oneself. A restaurant like Burger King for example, would carefully consider this aspect. It may have the advantage in that, it is an internationally recognized brand and that in terms of infrastructure, it is easy for them to gain the customer’s confidence (Wright et al.1990). On the other hand, if the market is tool localized the local population might not like what Burger King is offering. You may find that the local restaurants are offering local dishes which Burger King might not be able to produce as it operates within a certain menu in an effort to standardize its chains (Rodriguez, 2007). The over reliance of the American and Canadian markets by burger king should not be let to continue through the 21st century. Since the chain is the biggest in those regions, it is now the right time to venture elsewhere in an attempt to get new market share. It is high time that the owners of the chain restaurant realize tha t theirs is an international brand and thus it should expand more towards that state of international standards. Instead of focusing on growth in their home region, they should aim at capturing the untapped market in places like Africa among others. This can also be easily done by merging with existing fast food chains in these areas in order to be able to have a competitive

Managed Project Learning Essay Example | Topics and Well Written Essays - 2500 words

Managed Project Learning - Essay Example The essay "Managed Project Learning" considers the advantages and disadvantages of the construction plan of eco-friendly housing units in the area east of the Port Dunda’s branch of Forth and Clyde. There is a canal about 35 miles long known as the Forth and Clyde canal that borders the proposed eco-friendly homes construction site. This canal runs right across Scotland. A major concern for the developers will be the landscape of the area. In the context of accessibility, is the proposed area in close proximity to services? The assessment focuses on determining whether or not services required for a person to lead a normal life are available. The services should also be close to the residential units that are to be developed. Certain facilities such as post offices, shops, restaurants should be within cycling, wheelchair or walking distance.The proposed area is very near the Glasgow City. This means that the occupants of the New Generation eco-friendly houses will have easy ac cess to very many services such as employment, hospitals, leisure, transport hubs, out-of-town retail shops, schools, stadia etc. the travel demands required in order to access most of this services have partly been met by the Pinkston road that joins with the M8. This will need to be reconsidered since the local authority believes that the Pinkston road already serves to its intended capacity. The soil is extremely important as it has many wide and important functions. These include support for plants, agriculture, and biodiversity.

Redemption Research Paper Example | Topics and Well Written Essays - 1250 words

Redemption - Research Paper Example In the article, Narrative Antecedents of Pedro Paramo, Paramo exhibits a significant influence on different characters making them to cling into fragile illusions of redemption. Both Susana and Fulgor Sedano are major characters in the novel who have a major influence in plot development. This essay will therefore explore the memory of each character through their relationship with Pedro. The essay will also explore the fragile illusion exhibited by the different characters through their relationship with Pedro. Susan is a major character in the novel and the author uses her influence and relationship with Pedro in theme and plot development. Susan and Pedro grew up together and therefore their relationship is based on their childhood memories. The most significant aspect of their relationship is their endless love. Although Pedro was influential, his love affairs with Susana are based on love and mutual understanding. On the other hand, Susana is attached to Pedro through his past m emories of a loveless life. Although Susan ended up being married to another man, her love for Pedro did not end. Romantic love is therefore, the first relationship between the two characters. The existence of love between the two characters is the basis of other relationships that are exhibited by the two characters throughout the novel. ... Her secrete admiration for Pedro is based on her relationship with her past husband. Although she was married, she never loved him as he loved Pedro. This made her to have endless fantasies about Pedro particularly his body was among her dreams. Susan could not divorce her husband for Pedro and therefore she considered Pedro as her virtual husband. Fulgor is another influential charter that the writer of the book uses for theme and plot development. The author uses his relationship with Pedro to achieve these objectives. Although Pedro has an influential personality, he considers Fulgor been significant for his success. The two characters therefore have equal influence on each other. Firstly, Fulgor is an influential administrator who uses his positions to increase his holdings or wealth. (Rulfo 82) Although Fulgor has authoritative positions, he was unable to achieve his ambitions due to lack of effective people skills. Pedro assumes the position of Fulgor’s personal advisor. Although the relationship is beneficial for both characters, Pedro achieves more gains from the relationship than Fulgor. Fulgor’s ambitions to achieve wealth hindered him from perceiving the gains that Pedro was making from their relationship. In addition, his poor people skills prevented him from looking for an alternative advisor. It is evident that Pedro had excellent people skills that he achieved through manipulation of different people in order to achieve his personal goals. Both Fulgor and Pedro depended on these aspects for their existence. Although Pedro acted as Fulgor’s personal advisor, he required him for his personal success and survival. The administrative position that Fulgor held was an essential requirement for Pedro’s

Sharpe's Budget Problem Essay Example | Topics and Well Written Essays - 750 words

Sharpe's Budget Problem - Essay Example The cash budget should include the all the costs likely to be paid and cash to be received (Crosson, Power, and Needles, 2011). The direct cost are the expenses incurable which are directly associated with the revenue sources, and/or can be directly apportioned to that source of the revenue with a high degree of accuracy. The cash budget should be monitored closely so as to establish how closely the company has adhered to meeting its objectives with respects to its finances (Hilton, Thorne and Lang field-Smith, 2006). In order to achieve this, it is expedient to prepare a variance report. A variance statement will contrasts the expected cash outflow and expenditure. ... It will be imprudent for a company to fail to produce a cash budget. In this case, the sales of the company are increasing and collections are made at a rate of 10% of sales during the month, 60% of the sales during the month presiding the month of sales, and 30% in the second month following the sale. Rent and other expenditures are made each month and do not vary. Tax is paid only in the month of March and June, 2004 at the rate of $ 22,500 during the period under consideration. Workings NOTE 1 cash collections Jan Feb Mar Apr May Jun Jul Aug Sales 90,000 120,000 135,000 240,000 300,000 270,000 225,000 150,000 Cash sales 10% of sales 9,000 12,000 13,500 24,000 30,000 27,000 22,500 15,000 Notes – 2 collections Nov Dec Jan Feb Mar Apr May Jun Jul Aug sales 220,000 175,000 90,000 120,000 135,000 240,000 300,000 270,000 225,000 150,000 60% of sales 132,000 105,000 54,000 72,000 81,000 144,000 180,000 162,000 135,000 30% of sales 66,000 52,500 27,000 36,000 40,500 72,000 90,000 8 1,000 Total collections for the month 171,000 106,500 99,000 117,000 184,500 252,000 252,000 216,000 Notes – 3 purchases payments Nov Dec Jan Feb Mar Apr May Jun Jul Aug sales 220,000 175,000 90,000 120,000 135,000 240,000 300,000 270,000 225,000 150,000 Purchases 60% 54,000 72,000 81,000 144,000 180,000 162,000 135,000 90,000 - - Payments 54,000 72,000 81,000 144,000 180,000 162,000 135,000 90,000 - Payment of notes payable of $ 200,000 Sharpe requires cash of $ 200,000 to pay notes payable. There are two scenarios in this case, the first case is where the not payable are paid without interest. In this case, the company has ample cash to repay the notes. The following is the cash budget after factoring in the notes payable at the end of July. The assumption that the

Is the green house effect operating in Earth's atmosphere helpful or Essay

Is the green house effect operating in Earth's atmosphere helpful or harmful Give examples. What are the consequences of an enhanced greenhouse effect - Essay Example But excessive greenhouse effects, induced by human activities such as burning of fossil fuels, emission CFCs, etc are harmful for the atmosphere. Scientists note that during the past 200 years the average global has increased about .40C to .80C (in Fahrenheit Scale about .70 to 1.40). Experts also estimate that if this rate of increase in the temperature remains uninterrupted, the average temperature is supposed to rise up to 10.4 degrees F by 2100. The increase in the atmospheric temperature is mostly a response to a process called greenhouse effect that â€Å"is a natural phenomenon†¦.whereby certain gasses in the atmosphere keep the earth’s temperature significantly higher than it would otherwise be, making it suitable for life† (Dispensa & Brule 87). The gasses prevent the magnified heat radiation to return to the space and preserve it as heat in the environment. Climatologists suggest that global warming is caused mainly by human activities that contribute to the increase in the green-house gas in the atmosphere. Natural causes such as â€Å"sunspots and natural variation of temperature change by the evolution of earth† (Dispensa & Brule 87) may increase the temperature of earth. Though some natural causes are found responsible for the emission of greenhouse gasses, environment also has its own process to absorb them. But the emission of these gasses caused by human activities is so excessive that natural absorption process cannot consume all of the produced gasses. In this regard, Dispensa and Brule (2003) notes, â€Å"The IPCC†¦uses the term climate change to refer exclusively to change in the climate brought about by human activities.† (p.87) Studies show that the occurring of â€Å"killer heat-waves† (Houghton 188) is more frequent than ever. The August of 2003 was the hottest summer in the European continent in 500 years killing almost 27000 people. The rise in the global atmospheric temperature is

Marketing Strrategy of Tourism Destination Coursework

Marketing Strrategy of Tourism Destination - Coursework Example The research is therefore subjective to interpretation, as it does not seek to explain how much money was (or will be) used, but the manner in which funds, policy, and rational marketing plans are being utilised by Beijing to promote economic wealth. The research approach is descriptive and based on the idea of a rational planning paradigm. It asks what Beijing's prior planning policies were, how these have changed, and what the future implications are. The research study utilises several schools of thought regarding marketing strategy to form the final conclusion that Beijing's marketing strategy has responded effectively to several marketing ideals. The results are the assurance of an environmentally conscious marketing plan has strong potential towards a global initiative of Beijing as a 'new' city with the foundation of historical regional culture. The final recommendation is for Beijing to establish their post-Olympic vision; maintain consistence in the application of resources; look for innovative ways to exceed the Olympic expectations. In 2001, after much debate and deliberation, the Beijing bid to host the 2008 Olympics was approved. ... The research study utilises several schools of thought regarding marketing strategy to form the final conclusion that Beijing's marketing strategy has responded effectively to several marketing ideals. The results are the assurance of an environmentally conscious marketing plan has strong potential towards a global initiative of Beijing as a 'new' city with the foundation of historical regional culture. The final recommendation is for Beijing to establish their post-Olympic vision; maintain consistence in the application of resources; look for innovative ways to exceed the Olympic expectations. Chapter 1 Introduction In 2001, after much debate and deliberation, the Beijing bid to host the 2008 Olympics was approved. While this sparked some controversy amongst several nations (United States and Taiwan) and human rights activists, the emergent marketing strategy Beijing utilized to promote its place as a world-leading, global technology, and environmentally sound nation has been nearly unparalleled by any other tourism marketing initiative. The municipal city government has allocated billions of funds, derived from public, corporate and private resources, to develop and implement an international marketing strategy. This strategy includes several dimensions that will likely have a permanent impact on the economic and political stages for Beijing. The following research paper explores these economic and political histories, resources, and strategies that existed prior to, and because of, the 2008 Beijing Olympics. The research first explores the background and history of Beijing, followed by an analysis of the current marketing strategy components. This is followed by a review of the

Response Paper (The American Revoltion in Indian Country Essay

Response Paper (The American Revoltion in Indian Country - Essay Example demonstrates how Native American were able to pursue different strategies as they went through difficult experiences but were able to uphold their legacy Colin Calloway writes that, "The Revolution marked an emphatic divergence between the Cherokees and their colonial neighbors as the warriors of both societies "took control of the path. This illustrate the lateness that was at hand because the Cherokee involvement in the revolutions was not a simple sign but it proved a powerful, durable and the same time usable image. The clamor kept on growing especially in the 19th century on how to remove the Cherokees from their only remaining lands, although there were the strong peace efforts emanating from the village headsmen way back before the war, during the war, combined role that was played by the Chota as well as the new societies which were built from the outcome ruins of the war were not listened to but ignored. All this was in the favor of what was termed as memory of Cherokee antagonism in the revolution. Therefore, the Cherokee had the responsibility again to begin afresh the practice of rebuilding their lives and homes past Miss issippi. When the fighting came to an end due to the revolution it was very difficult for the Cherokees because they were like orphans, they were without a place completely in the universe. Because of the repercussion of the war, their population was affected drastically which led to serious drop of about 10,000 in number only and at the same time lost their homelands which was estimated to be around three-quarters as well as hunting grounds and towns were destroyed. The revolutions grouped lower towns to be Chickamauga while those who remained neutral kept on dividing the Cherokee. Their cultural framework was affected so much which disrupted the harmony which existed amongst the Cherokee wellbeing in relation to their spiritual world. This caused a lot of disorder everywhere. Thousands of Cherokees were forced under prevailing

High school Essay Example for Free

High school Essay We could say that an educated person is like a piece of artwork, it is open to the interpretation of the viewer. Just like every art work critique has their own opinion about an artwork, everyone has their own different interpretations of what an educated person is. One thing is clear though, in order to be a successful person in life, you do not need money, as well as in order to be an educated person, you do not need a college diploma. What you are willing to give up in order to become your best person depends on how much you truly want to accomplish that goal. Not everyone knows right away what they have a passion for. One has to explore new activities and only then will they be able to decide for themselves. Everyone expresses their opinion, and in my thought an educated person is the willing to put in time like Gladwell explains, claims their learning rights like Rich exercises, applies critical thinking and reasoning to work towards a success like Wagner emphasizes and lastly does not fall victim to adversity like my father focuses attention on. An educated person should always be willing to put in time. This means that they are willing to give up what they want now, for what they want most. For example, in Gladwell, Schoenfeld the math professor experimented with a young girl Renee, which took her approximately twenty-two minutes to figure the slope of a vertical line. â€Å"This is eight-grade mathematics If I put the average eighth grader in the same position as Renee, I’m guessing that after the first few attempts, they would have said, ‘I don’t get it. I need you to explain it. ’ (Gladwell 2008, pp. 245). † What Schoenfeld proved with this experiment was the willingness of Renee to continue the math problem. Of course, compared to the eighth grader, Renee had more self-discipline and wanted to continue on going until she was able to solve it. An educated person should be willing to put in time and work towards their goal. It will not be easy or given to the person, there is a lot of time and energy put to having what one wants. Another idea Gladwell explains is the amount of time one is willing to put in and how that makes one an expert. â€Å"Researchers have settled on what they believe is the magic number for true expertise: 10,000 hours† (Gladwell 2008, pp.40). Gladwell’s idea of hard work and dedication to whatever it is that you want to become an expert at takes at least 10,000 hours. I agree with him, but only to a certain point. It is true that in order to become someone well knowledgeable on a certain activity or topic one must practice and put in time. I do not necessarily agree that 10,000 hours should be the exact number for â€Å"true expertise† as Gladwell calls it, but it definitely should not be a few hours. For example, ideally doctors should be one of the most specialized fields. They are ones performing their knowledge on people and I honestly would not want a doctor that has gotten a few hours of practice to do anything to me, because there is more of a chance that they are not as experienced as someone else that has been working for decades as a doctor. An educated person should be willing to put in time to practice which is what makes someone good at their specialization. Rich’s idea of â€Å"claiming an education† also applies within our pursuit to defining an educated person. Rich explains that a student should not think about education as â€Å"receiving it†, but to be thought of as â€Å"claiming it† (Rich 1979 pp.365). Rich explains that claiming an education is taking as if one were the owner. I agree with Rich, students should have the mentality of taking the education being given to them. There is a difference between claiming what is rightfully yours, and taking what if rightfully yours. One difference is that when you claim something, you are putting in effort to learning what is being taught. For example, a student that goes to class and learns whatever the lesson was for that day, would in my terms be called receiving. On the other hand, if that same student were to go to the instructor’s office hours and basically use the resources that there are around campus, that would be claiming. The mere difference of going one step above the other makes the difference between the two. Rich also backs this idea of claiming, with the simple act of participating in class, becoming more engaged in class and the teacher’s professional life. This idea of claiming an education is not limited to those in school, because not every educated person goes to college, or needs a college degree. It is helpful in order to have something to fall back upon. One way we can connect the idea of claiming an education without going to school, could be my father’s story. His decision of dropping out of high school did not stop him from doing what he wanted to do. He claimed his rights to learning about how to create his own company and becoming a successful entrepreneur, without having a business college degree. Claiming your rights as a human being over all is what counts. Anyone should be able to express their passion for something. In my father’s case, he first started by working at a small local shop as a cashier, but he found himself not doing what he loved, â€Å"I loved helping people, make their houses bigger or just fixing their house up for them. † (Gomez 2014). My father eventually stopped receiving, and started claiming. An educated person is one who does not receive, but one that claims and demands their ability to practice their passion. Give a child a list of three words with a definition to each, allow them to memorize it and few minutes later, they can regurgitate it back to you. As an education major, it is easy to go a whole year teaching children a certain vocabulary words, or teaching them how to solve a math problem, but explaining why the answer is the answer, is a lot more difficult. Wagner explains that many students lack â€Å"intellectual challenges† (Wagner 2008, pp. xxv). A class lacking intellectual challenge for students can cause a downfall in the future. Providing students with more rigorous work and questioning their solutions, prevents them from finding lessons uninteresting and eventually leading them to want to drop the course, or worse yet, want to drop out of school. For example in history class, one has to remember specific dates, but also know why several of these specific events happened or what lead to it. I was one of them. Rarely do students remember what lead to wars, or life historically changing events, like the great depression because they are just taught either to memorize the dates or they find it easier to only remember the dates and names of important historical figures. The same concept can be applied to mathematics, where one has to know how to solve the problem, but does not always know why a certain formula was used or why it only works with that certain problem. According to Wagner, knowing the answer is not sufficient, one must know and be able to critically think about the end result. Therefore, an educated person should be willing to not only claim their education, but also be able to apply more critical thinking and reasoning. Which by later exercising that through practicing and preparing, one can accomplish their goals. Lastly, I interviewed my father, because he is the first man I have ever admired. He was able to successfully carry out a career that he did not go to college for. Matter of fact, he never went to college, and only completed a few years of high school. Through my interview with him, he allowed me to truly appreciate and admire him a lot more. One main adversity he got through was coming in to the United States, he believes that without coming to the United States his success would not have been possible. â€Å"Coming from a huge family, having 8 brothers and 7 sisters you did not always get what you wanted† (Gomez 2014). My father further explained that he was always having to share his things and he never had the opportunities that I have today. â€Å"I had to run a whole mile in order to get to class, there were no buses, because we lived in the country, and I had to run to the city every morning to get to school† (Gomez 2014). My father continues with his story, â€Å"every morning we all had to do chores, mine were taking care of the farm animals. I would milk the cows every morning and since I had to do my morning chores before school, sometimes I ran late and I had to go to school smelling like farm animals and sweat† (Gomez 2014). The dedication put into working back then is not the same today. For everything there is always an excuse made up. I myself have made many excuses, but it takes an educated person to not make excuses. He could have easily said I am not walking a mile to go to school, but he was determined. My father did not drop out of school because he was failing his classes. At age 18 he became an innocent victim in a shooting, in which he was shot in the stomach and had missed a big portion of his senior year. He was months away from graduating, but he never was able to complete his missed classes due to the lack of support from his teachers, he explained. He after started his own family and came to the United States when I was born. â€Å"You are the luckiest one of everyone in the family† he told me, â€Å"your sisters do not have the opportunity that you have and an educated person is one who can make the best situation out of a tough one† (Gomez 2014). Without doubt, my father was able to create a self-made company. He was the only one of his 15 siblings to become an entrepreneur, and today in my eyes he is the most successful. An educated person would ideally be my own father, who was willing to put in time to learn about his passion, claim his rights as a United States resident and created his own business, and lastly he did fall victim to adversity. An educated person and a successful person go hand in hand, but the definitions are endless, and open to many interpretations, but what makes either person educated or successful, depends on what they are willing to give up in order to become their best person. An educated person is one who no matter what is willing to put in time in order to be called an expert at his passion. Someone who rightfully claims the ability to carry out their love for their passion and lastly, someone who does not fall victim to adversity. ? Bibliography Gladwell, Malcolm. â€Å"The 10,000-Hour Rule† in Outliers, 34-68. New York: Little, Brown and Company, 2008. Gladwell, Malcolm. â€Å"Rice Paddies and Math Tests† in Outliers, 224-249. New York: Little, Brown and Company, 2008. Gustavo Gomez, interview by Alondra Gomez, April 28, 2014. Rich, Adrienne. â€Å"Claiming and Education† in On Lies, Secrets and Silence, 365-369. New York: W. W. Norton Company, 1979. Wagner, Tony. The Global Achievement Gap, intro xix-xxviii. New York: Basic Books, 2008.

Death Penalty Persuasive Essay Essay Example for Free

Death Penalty Persuasive Essay Essay The death penalty is an issue that has the United States quite divided. While there are many supporters of it, there is also a large amount of opposition. There are five different forms of execution in the United States: hanging, electrocution, lethal injection, lethal gas, and firing squad. All of these should be illegal. Capital punishment is defined as killing of someone for a crime. But also, murder is defined as killing one human being by another. Both are acts of violence. There is nothing more inhumane than tolerating the killing of another human being. According to the Abolitionists, capital punishment is nothing but an act of violence. There are 32 states with the death penalty, and they must change. These states need to abolish it on the grounds that it carries a dangerous risk of punishing the innocent, is cruel, and for religious reasons. The United States needs to abolish capital punishment in the states that allow it. To fully understand why they should abolish the death penalty, I will first analyze the reasons why they should. First reason the death penalty should be abolished is because the risk of punishing somebody innocent. â€Å"We’re only  ­human, we all make mistakes,† is a commonly used phrase, but it is tried and true. Humans, as a species, are famous for their mistakes. However, in the case of the death penalty, error becomes too dangerous a risk. The innocent lives that have been taken with the approval of our own government should be enough to abolish capital punishment. The wrongful execution of an innocent person is an injustice that can never be rectified. There’s always the chance of the innocent being in the wrong place at the wrong time. A handful of evidence from a strong lawyer could sentence someone to life in prison, and even the death penalty. One could be spending and ending his life in captivity for simply walking down the wrong street on the wrong day. That person does not deserve to serve the time that’s not rightfully his. It’s a small fault in the justice system that is not easy to overcome. In the case of the death penalty, error becomes too dangerous to risk. The innocent lives that have been taken with the approval of our own government  should be enough to abolish capital punishment. Another reason to abolish the death penalty is because it is cruel. Many people favor the death penalty because it helps families get over the wrong done to the family; however, in most cases, closure is not the result. Losing a loved one, no matter how that person is lost, is unbearable. Pain like this is shocking and the victim’s family holds onto the hope that the execution of the murderer will bring relief and closure. Nevertheless, when execution day arrives, the pain is not eased. No relief can be gained, for their pain is an unavoidable, natural process of life. They believe that they are different from those who have taken their loved ones and they demonstrate their  ­difference by refusing to sink to a murderer’s level. According to Edna Weaver, whose daughter was murdered in New Jersey, expressed relief that the defendant was spared the death penalty. She said that she did not want William Severs Jr. executed for killing Tina Lambriola in 2002 because she wanted to spare his mother the pain of losing a child. Im so thankful it came out the way it did. . . . I wouldnt want another mother to feel like I do its a feeling I could never put into words. . . . At least his mother will be able to write to him, she will be able to send things to him, Weaver stated. Finally, the last reason they should abolish capital punishment is because religious reasons. Many religions, such Catholicism, follow the rules that God sent to use through the Ten Commandments. One of the most important of those ten states, â€Å"Thou shall not kill.† If you are executing an individual, that clearly violates this commandment. Murdering any person, no matter what the individual has been convicted of, is a mortal sin. In the Old Testament; the Lord said that it is okay to give a man Capital punishment if he has committed serious crime. Then in the New Testament he said we should not take the life of another man but if that man disobeys the laws of his country then he shall be punished equally according to what he had done. With the many advances that society has made, executing people for crimes the person may have or may not have committed is still practiced. It violates so many religious beliefs. It is a cruel and unusual practice that must be done away with. Society must advance and eliminate the death penalty. We need to understand that the best way to prevent any possible  murders in the future is not let the killer walk free. Nothing good comes of hate, and nothing good can ever come from capital punishment. It cannot continue to be accepted by a nation that claims to have liberty and justice for all. The death penalty is murder on the sly and it’s dead wrong.

Design Of The Rear Spoiler For Road Vehicles Engineering Essay

Design Of The Rear Spoiler For Road Vehicles Engineering Essay ABSTRACT When objects move through air, forces are generated by the relative motion between the air and surfaces of the object. Aerodynamics is the study of these forces, generated by the motion of air, usually aerodynamics are categorized according to the type of flow as subsonic, hypersonic, supersonic The spoiler is also a part of the aerodynamics. The function of the spoiler is to spoil the unfavourable flow of air flowing through the car and generate a proportional downforce. This work describes the design and the performance of the rear spoiler. Content 1. Introduction6 2. Literature Review7 2.1 Principle7 2.2 Working of Rear wing8 2.3Criteria for efficiency of the spoiler..9 3. Material..12 3.1 Material Types12 3.2 ABS Material12 4. Design calculation..13 5. Applications15 6. Conclusion..16 Figures Fig. 2.1.8 Fig. 2.2.9 Fig. 2.3..10 Tables Table 1..13 Table 1..14 Chapter 1 Introduction A spoiler is an aerodynamic device which is used to spoil the unfavourable air (unwanted movement of air like turbulence) of a car which is in motion. Basically this device fitted to the front and rear of the vehicle. The front spoiler also called as front wing or air dam, and the rear spoiler is also called as rear wing. From historical point of view, post-world-war 11 automobile racing was initially dominated by developments related to engine technology, and later to tire advancements. During the 1960s, race car aerodynamics evolved as an important and relatively inexpensive technology that could place less well-funded teams. Over time, the cars aerodynamics on vehicles has become more refined as cars are now tested in expensive wind tunnels as part of continued development process. The biggest jump in speed occurred in the 1972 with the first efficient use of front and rear wings. It has even nearly become one of the only aspects of performance gain due to the very marginal gains that can currently be made by engine changes or other mechanic component development. Chapter 2 Literature review 2.1 Principle: The main principle of the spoiler is to reduce the rear end lift that means to increase the downforce and to spoil unfavourable air movement across a body. Lift is one of the main aerodynamic forces imposed on a vehicle, but unlike drag, lift can be manipulated to enhance the performance of a car. Lift is the force that acts on a vehicle normal to the road surface that the vehicle rides on. Lift usually has the effect of pulling or lifting the vehicle away from the surface it drives on. However, by manipulating the car geometry it is possible to create negative lift, or down-force. Down-force enhances vehicle performance by increasing the normal load on the tires. This increases the potential cornering force which results in the ability of the vehicle to corner faster. This down force can be compared to a virtual increase in weight, there by pressing the car down onto the road and increasing the available frictional force between the car tyres and the road, which in effect enables higher cornering speeds. Drag is the aerodynamics force that resists the vehicles motion through a fluid and points backwards. Drag is detrimental to vehicle performance as it can limit the top speed of a vehicle and increase the fuel consumption, both of which are negative consequences for vehicles. Its size is proportional to the speed differential between the air and the solid object. What this wings or spoilers does is it prevents the separation of flow and thereby preventing the formation of vortices or helps to fill the vacuum in the rear end more effectively thus reducing drag. So what actually this wings does is that, The wing works by differentiating pressure on the top and bottom surface of the wing. As mentioned previously, the higher the speed of a given volume of air, the lower the pressure of that air, and vice-versa. What a wing does is make the air passing under it travel a larger distance than the air passing over it (in race car applications). Because air molecules approaching the leading edge of the wing are forced to separate, some going over the top of the wing, and some going under the bottom, they are forced to travel differing distances in order to Meet up again at the trailing edge of the wing. This is part of Bernoullis theory. What happens is that the lower pressure area under the wing allows the higher pressure area above the wing to push down on the wing, and hence the car its mounted to. The way a real, shaped wing works is essentially the same as an airplane wing, but its inverted. An airplane wing produces lift, a car wing produces negative lift or in other words what we call us, downforce. That lift is generated by a difference in pressure on both sides of the wing.    Well, if you look closely at the drawings, youll see that the upper side of the wing is relatively straight, but the bottom side is curved. This means that the air that goes above the wing travels a relatively straight path, which is short. The air under the wing has to follow the curve, and hence travel a greater distance. Now theres Bernoullis law, which basically states that the total amount of energy in a volume of fluid has to remain constant. (Unless you heat it or expose an enclosed volume of it to some form of mechanical work) If you assume the air doesnt move up and down too much, it boils down to this: if air (or any fluid, for that matter) speeds up, its pressure drops. From an energetic point of view, this makes sense: if more energy is needed to maintain the speed of the particles, theres less energy left do do work by applying pressure to the surfaces. In short: on the underside, air has to travel further in the same amount of time, which means it has to speed up, which means its pressure drops. More pressure on top of the wing and less on the underside results in a net downward force called downforce. 2.2 How the rear wing works: The rear wing assists the front wing and rear diffuser in the overall downforce setup of the car. The angle of the wing is adjusted according to each specific Grand Prix circuit, depending on the amount of downforce required, the weather and the amount of mechanical grip available. The end plates located at the sides of the wing are designed to smooth the meeting of two different airflows the high pressure air above the car tries to switch places with the low pressure air below the car and it is this that causes the spinning flow of air behind the car. When these two forces meet they form a vortex, a spinning flow of air which is very turbulent. 2.3 The efficiency of the wings is based on following criteria: Aspect Ratio The amount of downforce produced by a wing is determined by its size. The length to width ratio is called the aspect ratio; the larger the wing the greater the downforce. As the higher the Aspect ratio more efficient the wing will be. The higher the aspect ratio, the less air resistance created by the vortex at the wing tips. The aspect ratio is the span of the air foil (the long dimension perpendicular to the air flow) divided by its dimension parallel to the airflow. The angle of attack Fig 2.1 The efficiency of the wing is the downforce to drag ratio. The amount of downforce generated depends upon the angle or tilt of the wing. The greater the angle of attack the more the downforce will be created. While increasing downforce a wing also increases unwanted drag. Drag increases with the angle of attack as already stated. The downforce generated by the wing acts in vertical downward direction, while drag acts in the opposite direction to the air flow. Fig 2.2 From the above two graphs of coefficient of drag VS angle of attack the coefficient of drag can be assumed, if the angle of attack is 80 then the coefficient of drag will be 0.07. The height of the wing: The third thing is the height of the spoiler. The height also affects the performance of the spoiler. The gap between the trunk lid and the wing can make air to pass easily. The fig shows the effect of the height of the wing on the car. So the height is taken as 130 mm. Fig 2.3 Chapter 3 Material 3.1 Material types Spoilers are usually made of: ABS plastic Most original equipment manufacturers create spoilers produced by casting ABS plastic with various admixtures, which bring in plasticity to this inexpensive but fragile material. Frailness is a main disadvantage of plastic, which increases with product age and is caused by the evaporation of volatile phenols. Fibreglass Used in car parts production due to the low cost of the manufacturing process. Fibreglass spoilers consist of fibreglass filler fastened with synthetic tar. Fibreglass is sufficiently durable and workable, but has become unprofitable for large scale production. Silicon more recently, many auto accessory manufacturers are using silicon-organic polymers. The main benefit of this material is its phenomenal plasticity. Silicon possesses extra high thermal characteristics and provides a longer product lifetime. Carbon fibreglass based on carbon fibre is the youngest material on the automotive aftermarket. Carbon is light weight, durable, but also a very expensive material. Unlike ordinary fibreglass, solidification of the connecting tar takes place in a pressure chamber using high temperatures. Due to the very large amount of waste during the manufacturing process, large scale producers cannot widely use carbon fiber in automobile parts production currently. 3.2 ABS Material ABS  Resistance: Excellent resistance (no attack) to Glycerine, Inorganic Salts, Alkalis, Many Acids, Most Alcohols and Hydrocarbons Limited resistance (moderate attack and suitable for short term use only) to Weak Acids Poor resistance (not recommended for use with) Strong Acids and Solvents, Ketones, Aldehydes, Esters, and some Chlorinated Hydrocarbons ABS  Quick Facts: Maximum Temperature: 80 °C Minimum Temperature: -40 °C Autoclavable:  No Melting Point: 221 °F 105 °C Tensile Strength: 4,300 psi Hardness: R110 UV Resistance:  Poor Translucent Rigid Specific Gravity: 1.04 ABS Fabrication: It can be thermo-formed, pressure formed, blow moulded, sheared, sawed, drilled, or even cold stamped Joints can be ultrasonic welded, thermo-welded, and chemically bonded Impact resistant Commonly used for telephone bodies, safety helmets, piping, furniture, car components, TV casings, radios, control panels, and similar Chapter 4 Design Calculations The design of the rear wing or spoiler of the car is totally dependent on the coefficient of the drag. Higher the coefficient of drag, greater the performance of that spoiler. The coefficient of drag is directly proportional to the angle of the spoiler where the air attacks. As the angle increases the drag coefficient increases. To design the spoiler the width of the car should be necessary to consider the wing span that means the total length of the spoiler. The following table shows the most common width of the cars: Table 1 Honda City Toyota Corolla Kia Forte Mitsubishi Lancer Width 1715 1710 1775 1770 By considering the common width in the range of 1700 1780 mm, the length of the spoiler 1700mm can be acceptable to create the max drag force. The formula for downforce of a wing is given by: Where: D  is downforce in  Newton WS  is  wingspan  in metres H  is height in metres AoA  is  angle of attack F  is drag coefficient à Ã‚ Ã‚  is  air density  in kg/m ³ V  is  velocity  in m/s The data for the calculation of the spoiler is as follows: Table 2 WS/ Length 1700mm 1.7 m Height 100mm 0.1 m Angle of attack 150 (15 x à Ã¢â€š ¬/180) 0.26 radians Coefficient of drag (according to AOA) 0.015 0.015 Density of air (à °Ã‚ Ã‚ Ã¢â‚¬ ) 1.2 1.2 Max. Velocity (V) 200 km/hr (200/3.6) 55.55 m/s The angle of attack is taken as 150, because the car should have some downforce but in some limit. So if the angle of attack increased the drag will increase which can affect the performance of the vehicle like less fuel economy. Therefore the angle 150 is the perfect angle for the road vehicle spoiler. Also to design spoiler the second thing is the speed of the vehicle. To achieve the best performance max speed required that is 200km/hr for a normal road vehicle. The third thing is the height of the spoiler. The height also affects the performance of the spoiler. The gap between the trunk lid and the wing can make air to pass easily. So the height is taken as 100 mm. Therefore by substituting the above values in the formula, D = x (1.7 x 0.13 x 0.26) x 0.015 x 1.2 x (55.55)2 D = 1.595 N Therefore the downforce created by the spoiler is 1.2275 N. This could be acceptable for a normal road vehicle. Chapter 5 Applications Cars have spoilers to increase their grip on the road. Normally the weight of a car is the only thing that forces the tires down onto the pavement. Without spoilers, the only way to increase the grip would be to increase the weight, or to change the compound the tire was made out of. The only problem with increasing the weight is that it doesnt help in turns, where you really want to grip. All that extra weight has inertia, which you have to overcome to turn, so increasing the weight doesnt help at all. The way the spoiler works is like an airplane wing, but upside down. The spoiler actually generates whats called down force on the body of the car.   Chapter 6 Conclusion The design of spoiler described in this project can be used for any road vehicle having width at least 1700mm. The main aim to design this type of spoiler is to improve the overall performance of the car with respect to dragforce. The designed spoiler could be give the best result if it will be in use.

Joyce’s portrayal of thought in Eveline Essay -- James Joyce Dubliners

Joyce’s portrayal of thought in â€Å"Eveline† Among the short stories in the collection Dubliners by James Joyce, â€Å"Eveline† is a story wherein the reader views the world through the eyes of the eponymous heroine. In delineating her contemplations, Joyce mainly uses the third person narrative with traces of free indirect discourse. The narration sequence at first glance appears to be highly disconnected. However, it is through the judicious use of both these devices that Joyce succeeds in portraying – with a great deal of realism – the progression of thought in the human mind. By using this peculiar mode of narration, Joyce makes us realize that, the process of thinking is not crisp and continuous after the fashion of a well-crafted chain of deductive logic. Rather, this reader is presented with a different paradigm – that of staccato bursts mistily but surely connected by the wispy links of key phrases and events. The unmistakable message Joyce leaves us with is that human thought does not proceed in a straight line. â€Å"Eveline† is the story of a young girl – her memories, fears and aspirations. It is no mean feat to convey the naked thoughts of a human being, to paint the dull and the bright shades of feeling with like fidelity and to bring back what has been lost during the translation to words. We can start to appreciate how Joyce does this by considering the distribution of sentences in some of the paragraphs in the story. At first sight, the sentences appear to be rather slapdash in that they do not bear the mark of being part of a continuous sequence of logical thought, as one would expect from a piece of formal writing. The following lines illustrate this point: â€Å"...she heard his footsteps clacking along th... ...e shift from past to present. One could say that it is the pivot about which the frame of reference is rotated from past into present. Of course, this is merely the most explicit example of such temporal shifts that abound in this work. It should be noted however that rarely does such a shift occur in the actual tense of the verbs involved. Rather, Joyce hints at it by using devices such as that discussed above. We can thus see that Joyce succeeds to a great extent in charting the currents of thought in the mind of his protagonist in a most realistic way. The devices used are subtle and ingenious and one might say – considering the period in which he created â€Å"Eveline† – very unconventional. While Joyce’s breaking of conventions is apparent in â€Å"Eveline,† it is his novels, â€Å"Ulysses† and â€Å"Finnegan’s wake† that offer a wider scope for this literary avant-garde.

The Containment Concept in Law Enforcement Essay -- Law Enforcement, p

One of the core roles of police officers is that of law enforcement. However, there are times that it is necessary for an officer to rely less on enforcement of the law and instead concentrate on keeping peace in situations that exist outside of the norm. One such situation exists in the policing methods used in â€Å"skid-row† type areas of society. These types of areas are an anomaly to the rest of standard communities where simply enforcing the law will not be successful. The goal in these areas is to plainly contain the chaos using a hybrid form of community policing. Areas such as skid-row are filled with people that are without the ability to function in normal society, and simply the fact that they exist is offensive to those that do operate within the normal realms of a community (Bittner, 1967). Due to the primitive nature of those individuals living in these chaotic areas, most officers feel it is necessary to enclose the area in which the behaviors occur to keep it from assimilating with â€Å"normal† society. The necessity to contain the areas similar to skid-row is the responsibility of the police, and with few governing superiors to mandate guidelines and the large amount of discretion allotted to police, they assume the peace keeping role and abandon the role of enforcer (Bittner, 1967). Maintaining peace is a difficult task in itself because of the uncontrolled way of life in skid-row. Therefore, it is by focusing on maintaining order and protecting the outside normalcy from skid-row inhabitants (Bittner, 1967) that officers use tactics where they choose non-enforcement, or make a decision to ignore a violation (Brown, 1981). According to Brown (1981), ignoring offenses brings with it a bartering situation between the ... ...ce related to the two policing styles is that community policing seeks to solve problems for long-term results unlike the disregard for the long-term associated with containment. While the concept of containment borrows some key points from the concept of community oriented policing, the two are still very different. Officers choose to be peace keepers in skid-row areas, and use containment to protect the quality of life of those in the community outside of the â€Å"jungle† that takes hold of skid-row (Bittner, 1967). When faced with the option of enforcer or peace keeper, officers feel keeping the peace is the more manageable approach when dealing with these areas. The dynamics of policing must be flexible in regards to situations at hand. While enforcer is often the role needed for many situations, peace keeper is a core role for dealing with skid-row areas.

why kids kill parents Essay example -- essays research papers

Introduction to Psychology Why kids kill parents BY Kathleen M. Heide Psychology Today Magazine HOW A LEGACY OF CHILD ABUSE LEADS TO HOMICIDE I chose this article because I have always been astonished at how children can do this to their parents and what drove them to the choices they made. Did they have any other choices or did they use all of their chooses up that they had? This article supplied a lot of answers to me. According to this Article: Between 1977 and 1986, more than 300 parents were killed each year by their own children. &nb... ...ot his father once, he was then afraid his father would be okay and come after him again when he was well, so he shot him again to make sure his father would not be able to do that. To end with a quote from the article; " The true killer in these cases is child mistreatment." "Damage comes not only in human carnage but in the death of the human spirit that persistent abuse often carries out."

Cash flow stream Essay

?1. What is the present value of the following uneven cash flow stream ?$50, $100, $75, and $50 at the end of Years 0 through 3? The appropriate interest rate is 10%, compounded annually. PV=190.46 (SEE EXCEL FILE ATTACHED) 2. We sometimes need to find out how long it will take a sum of money (or something else, such as earnings, population, or prices) to grow to some specified amount. For example, if a company’s sales are growing at a rate of 20% per year, how long will it take sales to double? It would take about 3.801784 years before the sales double. (SEE EXCEL FILE ATTACHED) 3. Will the future value be larger or smaller if we compound an initial amount more often than annually— for example, every 6 months, or semiannually—holding the stated interest rate constant? Why? It will be larger because it’s basically like adding on interest on top of interest as the frequency increases. 4. What is the effective annual rate (EAR or EFF %) for a nominal rate of 12%, compounded semiannually? Compounded quarterly? Compounded monthly? Compounded daily? EAR = (1 + Nominal Interest/Number of Period) ^Number of Period -1 SEMI ANNUALLY= (1+.12/2)^2-1=12.36% QUARTERLY= (1+.12/4)^4-1=12.55% MONTHLY= (1+.12/12)^12-1=12.68% DAILY= (1+.12/365)^365-1=12.75% 5. Suppose that on January 1 you deposit $100 in an account that pays a nominal (or quoted) interest rate of 11.33463%, with interest added (compounded) daily. How much will you have in your account on October 1, or 9 months later? OCT 1ST= 100*(1+.1133463/365) ^ (365*.75) = $108.87 6. What would be the value of the bond described above if, just after it had been issued, the expected inflation rate rose by 3 percentage points, causing investors to require a 13% return? Would we now have a discount or a premium bond? PV= $837.21 (SEE EXCEL FILE ATTACHED) It would be considered a discounted bond because the present value is less than its face value. 7. What would happen to the bond’s value if inflation fell and rd declined to 7%? Would we now have a premium or a discount bond? PV= $1210.71 (SEE EXCEL FILE ATTACHED)Â  It would be considered a premium bond because the present value is more than the face value. 8. What is the yield to maturity on a 10-year, 9% annual coupon, $1,000 par value bond that sells for $887.00? That sells for $1,134.20? What does a bond selling at a discount or at a premium tell you about the relationship between rd and the bond’s coupon rate? RATE = 11% for a bond that sells for $887 and the RATE = 7% for a bond selling for $1134.20 9. What are the total return, the current yield, and the capital gains yield for the discount bond in Question #8 at $887.00? At $1,134.20? (Assume the bond is held to maturity and the company does not default on the bond.) The return for the $887 bond is 11% and the yield is 90/887 which equals 10.15%. The capital gain would be 11% – 10.15%= .85% The return for the $1134.20 bond is 7% and the yield is 90/1134.20 which equals 7.9%. The capital gain would be 7% – 7.9%= -.9%

Energy from Waste

Energy FROM WASTE ( EfW ) Introduction Energy from waste is a construct that is going more relevant to society as the general consciousness of energy efficiency and waste direction additions in the public sphere. It merely means that waste generated from families, industries and commercialism is used to bring forth energy in the signifier of heat, transport fuels like Diesel and electricity. The EfW procedure can make energy from different types of waste utilizing a assortment of engineerings including:Residual waste which is waste which can non be economically or practically reused or recycled and is normally subjected to thermal intervention like incineration, gasification or pyrolysis.Biodegradable waste like nutrient waste and sludge which can be decomposed by the action of microorganism which is normally used in Anaerobic Digestion ( AD ) workss.The Waste Hierarchy The preferable order in which waste must be managed is called the waste hierarchy. The most good option to the environment is to forestall waste, nevertheless, this is barely possible in the current socio-economic context. The following best thing is to recycle, and so recycle. After which other recovery methods like EfW may be applied before eventually any waste is disposed in a landfill. The Waste Hierarchy is a legal demand of the European Union ( EU ) Waste Framework Directive. It means that waste can merely be presented to the EfW procedure if it can non be efficaciously managed through reuse and recycling. In consequence, merely waste edge for the landfill sites can be redirected to any of the EfW procedures. EfW or Landfill? Although both energy generated from waste recovery and landfills release C into the ambiance in the signifier of C dioxide, their possible impact on clime alteration through planetary heating vary greatly. This is because landfill sites besides release methane into the ambiance, of which it has been proven that methane is about 25 times more detrimental than C dioxide. The United Kingdom authorities has established a Climate Change Act to lawfully implement its committedness to cut down its nursery gases ( GHG ) emanations by 80 per centum by 2050, compared to degrees in the basal twelvemonth of 1990. This statute law is now besides one of the drive forces behind the consumption of EfW methodological analysiss, as they have been recognised as feasible agencies of cut downing GHG emanations. Due to less detrimental emanations from EfW procedures, they have been placed higher in the Waste Hierarchy than fain waste in landfill sites. Energy from Residual Waste Residual waste is a mixture of different things including plastics, and from things that are late turning and are biodegradable such as nutrient, paper, wood, etc. This is why residuary waste is sometimes referred to as partly renewable energy beginning or low C energy beginning as opposed to fossil fuels which have been belowground for 1000000s of old ages therefore are regarded as non-renewable energy beginning. The most common thermic method for let go ofing energy from residuary waste is incineration. Although Advanced Thermal Treatments ( ATT ) such as gasification and pyrolysis are in usage, their consumption is more limited due to be and ATTs tend to be used in smaller sites. The incineration method merely allows the hot gases produced to be used to boil H2O which so releases steam to turn a steam turbine that generates electricity and/or heat. However, ATTs can in add-on to bring forthing steam to turn turbines make a mixture of compounds such as gases or oils that can be cleaned and burned straight in gas engines or turbines or converted to man-made natural gas or conveyance fuels. Residual waste may be capable to pre-treatments to pull out more recyclables and better both the calorific value ( CV ) and biogenic content of the waste. The more common types of pre-treatments include mechanical sorting, mechanical biological intervention ( MBT ) and mechanical heat intervention ( MHT ) . Pre-treatments by and large take recyclates, wet and homogenize the waste into what may be termed refuse derived fuel ( RDF ) or solid recovered fuel ( SRF ) . Finally MBT can be used to take biogenic stuff that can be sent to AD works to retrieve energy. The EU Industrial Emissions Directive has set really low degrees of emanations that may be released from EfW workss, and besides encourages environmentally friendly runing conditions within EfW workss such as flue gas clean-up which ensures that gas pollutants and particulates are removed before emanations are released into the ambiance. These have ensured that EfW workss are a low beginning of environmental pollution. Energy from Anaerobic Digestion Anaerobic Digestion ( AD ) is a of course happening procedure where microorganism interrupt down organic affair, in the absence of O to bring forth biogas and digestate. The biogas is a mixture of C dioxide and methane while the digestate is a nitrogen-rich fertilizer. The biogas can be used to raise steam and burned straight in Combined Heat and Power ( CHP ) Plants or Vehicle Combustion Engines ( VCE ) to let go of energy. The digestate provides a renewable beginning of fertilizer which helps to replace lost foods from agricultural lands. It is besides a really good dirt conditioner. AD engineering has been in topographic point for up to one hundred old ages, nevertheless, it is merely late that it has started to utilize non-sewage sludge wastes such as purpose-grown harvests and nutrient waste as feedstock. There are a myriad of AD engineerings including dry or wet ; mesophilic or thermophilic and individual or multi-stage digester. In dry AD, the digestion procedure takes topographic point from waste in its solid signifier while in wet AD, the waste is foremost converted into a mush. Mesophilic AD involves the usage of bacteriums that thrive best at 35C to 40C of temperature while thermophilic method uses bacteriums that can be active at 55C to 60C. A single-stage digester have all biological reactions occur in a individual reactor or armored combat vehicle while a multi-stage digester use several armored combat vehicles to optimize the bacterial reaction. It is more advantageous to divide out biogenic waste and send to an AD works instead than holding it as portion of residuary waste. The ground being that digestate from residuary waste intervention can non be used as fertiliser replacing on agricultural land because it may hold contaminations from assorted waste and it would be wasteful to execute the series of trial required to run into the quality of digestate from an AD works. Crops grown specifically for AD are non considered as waste, therefore merely AD workss that use sewerage sludge and biogenic waste as feedstock are considered as EfW workss. THE PROXIMITY PRINCIPLE This rule supports the thought that waste must be processed every bit near as it is possible to where it was generated. This is to guarantee that one community is non taking on waste produced by another and advance the rules of autonomy in waste direction. However, it may be possible to utilize a more distant works where it is the best operable environmental option ( BPEO ) . Emission FROM EfW Energy from waste workss that use assorted thermic engineerings contribute a really little fraction of particulate and other emanations due to really rigorous bounds imposed by the EU under the Industrial Emissions Directive ( IED ) 2010. In order to run into these bounds such EfW workss must cut down emanations by using the most environmentally friendly burning techniques, take all harmful gases and particulates such as heavy metals before release into the ambiance. Mentions Department for Environment, Food and Rural Affairs ( Defra ) ( 2013 ) , Energy from Waste: A usher to the argument. Available from hypertext transfer protocol: //www.gov.uk/government/uploads/system/uploads/attachment_data/file/284612/pb14130-energy-waste-201402.pdf [ Accessed: 05 March 2014 ] Department of Energy and Climate Change ( n.d ) , Anaerobic Digestion Strategy and Action Plan. Available from: hypertext transfer protocol: //www.gov.uk/government/uploads/system/uploads/attachment_data/file/69400/anaerobic-digestion-strat-action-plan.pdf [ Accessed: 05 March 2014 ]

Differences and Comparisons of Ethics Essay

When we think of ethics, we think of two words, good or bad. Through the history of our world, philosophers and scientists have devised several thoughts that include a system that we are able to use to determine who and what is good or bad. As a population, we can use these different terms and types of ethical theory to determine which style, form, or behavior of ethics fits with our beliefs and culture. Some of these different types of theories include virtue theory, utilitarianism, and deontological ethics. Although these all fall into the category of a theory of ethics and may seem to be similar, they are also very different. When looking at the virtue theory of ethics, we can see that the term character can be used in the place of virtue. According to Ben (2007), the virtue theory has roots that reach back to the time of Plato. Plato, and the virtue theory, suggest that all men and women would be happy if they would only grasp the eternal Form of the Good as his or her criterion. In contrast to the virtue theory, the utilitarianism theory suggests that a person present or have behavior of good for the entire team or group. One of the problems associated with this theory according to Boylan (2009) is that for any moral theory to work in a group, the group must first come to some terms of a general agreement. Knowing this and thinking on this statement, there are few times in my life where a team or group of people come together on any idea and agree on its entirety. The deontological theory suggest a contrasting idea to the other two theories, it suggests that there are features within the actions of the individual that determine whether it is right or not. The first theory was about the character of the individual, the second theory was about a group of individuals, this theory involves the actions of a person. The deontological theory also suggests that an individual may believe that good intentions are more important than the results. One personal experience  that comes to mind when writing about these theories. Many years ago, I worked for an electrical contractor, his moral concepts and mine were not the same. His idea of running a business was to bid much lower than any other contractor, when in fact, he did get the job, the work he applied was shoddy and the materials were sub-par. He could not perceive the value of the labor that was performed by his employees, he could have simply bid more per job, paid his employees’ wages tha t fit their position, and used materials that were deemed appropriate. His virtue or company mission statement was; â€Å"get the job done as cheaply as possible†. As a businessman I can realize the importance of saving money and using business sense to achieve business directives, however, purposefully paying employees low wages, using non name brand parts and bidding lower than any other contractor for every job is one ethic that I do not agree with. There are seven general ethical categories used in defining the ethical values and morals people follow. Each category has different subsections and expectations for a person’s behavior. A person’s morals and ethical beliefs develop from a mixture of values from these various theories; therefore he or she does not necessarily fit snugly into one category. The top three ethical theories are deontological, utilitarianism, and virtue-based ethics – these are the theories under examination. Deontological Theory Also known as ‘duty-based’, ‘categorical imperative’, and ‘The Golden Rule’, deontology focuses on â€Å"decisions about what’s right [based] on broad, abstract universal ethical principles or values such as honesty, promise keeping, fairness, loyalty, rights (to safety, privacy, etc.), justice, responsibility, compassion, and respect for human beings and property† (Trevino, 2011, pg. 42). People following this ethical category believe moral principles outline the necessary obligations and duties – principles developed by biblical or religious beliefs and societal or government laws. A deontological person does not worry about the consequences of a decision. Their concerns focus on duty or moral obligations. In a professional capacity, the person follows instructions of managers or supervisors because it is his or her duty to respect authority, even if the instructions are unethical. Utilitarianism Theor y The second most common category of ethical behavior is also known as  Ã¢â‚¬Ëœconsequence-based’ or ‘teleological ethics’. In this category, people focus on decisions that result in the most benefits for the greatest number of people in a society. Utilitarianism ethics applies to much of the decision-making in the business world, as a company exerts an effort to become environmentally responsible and trustworthy. A difficulty that arises with utilitarianism is that the decisions made cannot account for every possibility. This means that the person is â€Å"unlikely to arrive at a completely accurate assessment of all future consequences [and] †¦ the rights of a minority group can easily be sacrificed for the benefit of the majority† (Trevino, 2011, pg. 42). Virtue Ethics Virtue ethics tend to fit in more with the deontological category than with utilitarianism. In this category, the focus is on making good decisions because it reflects the type of person one wants to be. A good person makes good decisions and exerts effort â€Å"to cultivate excellence in all that [they] do and all that others do† (Boylan, 2009, pg. 133). In this category, people take a personalized approach to decision-making that not only accounts for societal expectations but also for how the person wants to be perceived, focusing on the act or decision instead of the consequences. Virtue ethics are beneficial to people working in specialized professional communities. A professional community or organization, such as physicians or lawyers, has a highly developed set of ethical standards. These standards give the members of the community guidelines to follow when trying to be good moral agents. Personal Experience In a gambling casino, deontological values are important. In any position, there are local, state, and federal laws that govern the activities within the casino. State regulations are especially strict on how employees handle money and gambling chips. As a surveillance employee in a local casino, my deontological ethics followed company and state policies. Because of the possible legal ramifications, I chose to place state regulations before company obligations. There were inconsistencies in how management handled money – per state guidelines; documentation was required for every step in the process. Whenever I saw something getting done incompletely or  inappropriately, I documented each instance. After a few weeks of documentation, I discovered that the Washington State Gambling Commission representative had never seen any of the paperwork. This meant that my immediate supervisor and the owners had concealed the paperwork so that the company would not have to make the necessary changes or possibly face fines for improper handling of money. My morals and values caused an ethical dilemma because I knew that the company was following improper procedures but I also knew that informing the representative of the missing paperwork and improper handling practices could cost me my job. I chose to follow the higher level duties and obligations outlined by the state regulations in an effort to prevent the loss of the company. This choice backfired on me in the end – management fired me because I informed the state representative of the issues. Conclusion Each ethical theory has its own rules and expectations. There are sub-levels within each category that creates even more varied options. When a person knows his or her own values and morals, it is easier to identify which ethical category he or she fits into. In this manner, a person is more aware of why he or she makes the decisions he or she does and can see other viewpoints more clearly. There are different types of ethical theories. Ethical theories help to find how a person should act towards another or in a situation. The various types of ethical theories helps people define what is right and what is wrong and how we make those assumptions. Although the three main theories of ethics have the same purpose they are different from one another. The virtue theory is the ethical theory also called character ethics is based on the moral of what is ethical. It is based on personal belief and feeling of character. It â€Å"describes the character of a moral agent as a driving force for ethical behavior, rather than rules (Wikipedia, 2012). Virtue ethics is character based and focuses on helping people develop a better character trait. According to the text (2009), virtue ethics â€Å"take the viewpoint that in living your life you should try to cultivate excellence in all that you do and all that others do. These excellences or virtues are both moral and non-moral.† It deals with the moral character of a person rather than what is the more ethical thing to do or what society expects from them. Utilitarianism states that something is  morally right if it is for the greater good of all. It is most often used in the United States government because of the principle of satisfying everyone. According to Wikipedia (2012), it is the measurement between what is right and wrong without consequence. A utilitarian is a person who puts the need of others before their own. They believe that success is achieved as a whole rather than individually. It is based on factual beliefs where the moral worth is based on the overall outcome. Deontological or â€Å"Duty† ethics is the ethical theory that is based on one’s duty to do the right thing. Deontology states that people act ethically moral because of what is expected from them in a particular situation. For example, at work you are more likely to use deontological ethics in determining how to behave in the workplace. It is because your employer expects for you to follow the code of ethics set forth by the company. It is based on what society expects out of you as a person and a citizen. Voting could be considered to be a deontological ethical decision as well as utilitarianism because even though you may want to vote because of your personal beliefs and character, most people do it because it is necessary and they are expected to do so. It also is for the good of all Americans and if one person fails to vote it can affect the people as a whole. For me this is also a virtue base theory as well because I feel that it is my duty to myself to vote because of how I was raised. I was always taught the importance of voting and the things that can become from voting. The three main ethical theories are the basis of the path to making decisions and how decisions are made. They set the standard for how and why people act the way they do or why and how they make the decisions that they make. It helps to determine what is right and what is wrong and how assumptions are made to come to conclusions. Although the three main ethical theories serve the same purpose of establishing ethical principles (Rainbow, 2002), they differ from one another because they each define different points and differ in a person’s duty to make ethical decisions. Utilitarianism is a consequentialist ethical theory. An action is right or wrong based on its consequences. John Stuart Mill was an important philosopher in developing the idea of utilitarianism. Utilitarianism holds that any action that  results in a greater amount of happiness in the world is a right action and any action that results in pain or less happiness is wrong. Utilitarianism can be divided into di fferent versions. Act utilitarianism is one of the versions of utilitarianism. Act utilitarianism’s goal is to maximize the overall happiness of the universe. Act utilitarianism uses the Greatest Happiness Principle which says in every situation, choose the option that you believe to be most likely to produce the greatest possible happiness or least possible unhappiness for the all people who will be affected. An act utilitarian would determine if robbing a bank is a right action or not by determining how much happiness the robbery would create. To do this he would have to use the hedonistic calculus, which is a way of adding up all the happiness that everyone affected by an action would receive. If the results of this calculation show that the bank managers, the hundreds of investors, and the police would all be unhappy with this action and only the robber and maybe his family would be happy, then robbing the bank is a wrong action. If the bank managers did not care about the customer’s money, the FDIC insured all the stolen money, the police wer e not unhappy because of the robbery, and the robber was extremely happy because he could move to the Caribbean and never work again, then robbing the bank would be a right action. There are many good points to act utilitarianism. It is very appealing because most people want to increase their happiness and reduce their pain. Act utilitarianism says that people could do that and they would not only make everyone happier but they would also be doing what is morally right. Act utilitarians will not have conflicts over any action being right or wrong because the hedonistic calculus is an objective test that proves the amount of please or pain that will result. It is a standard that all actions can be evaluated by. Another point or act utilitarianism that can be seen as an advantage over rule utilitarianism is that each individual situation can have a different action be right. This means that in every situation the right action will provide more happiness or less pain as opposed to rule utilitarianism where the individual situations do not matter. Act utilitarianism also has some disadvantages. One major fault of act utilitarianism is that some actions would produ ce a greater amount of happiness if they were done in secret. The same action, however, would produce less happiness if it were done in public. That means that the exact  same action and situation would be right if no one knew about it but wrong if enough people were aware of it. If people know about an action and believe it is wrong, then wouldn’t it be just as wrong if no one knew about it? The action would still have the same affect on the same amount of people, they just would not know about, so they could not be unhappy about it. Act utilitarianism can also seem unjust because the hedonistic calculus may say that it is right to take away the rights of a person because it will contribute to the overall happiness in the universe. Act utilitarianism would say an action producing pain for a small number of innocent people is right as long as the rest of the world is happy about it. Another problem is the feelings of a person are disregarded; only the consequences are important. Some other problems with act utilitarianism are if a person has never experienced a similar situation, then they will be unable to perform the hedonistic calculus because they will not know if people will be happy or not. It also may not be possible to compare the different people’s happiness. Act Utilitarianism has many problems. If everyone acted according to act utilitarianism, then the majority or people would probably be happier. But morally correct actions do not necessarily have to make people happy, so act utilitarianism might not be a good way to determine if an action is really right or wrong. References 2006 Pearson Prentice Hall Upper Saddle River NJ 07458 The Legal Environment of Business: A Crititical Thinking Approach 4th Edition Nancy K. Kumasek, Bartley ABrennanm M. Neil Browne, Bowiling Green University 2009 Oxford University Press Business Ethics and Ethical Business Robert Audi, University of Notre Dame New York /Oxford 2011 SAGE Publications, Inc Strategic Corporate Social Responsibility: Stakeholders in a Global Environment 2nd Edition William B Werther Jr(University of Miami) and David Chandler (University of Texas at Austin) 2013 South-Western CENGAGE Learning Business Ethics: Ethical Decision Making and Cases 9th Edition O. C. Ferrell, John Fraedrich and Linda Ferrell Mason, Ohio